VTX Security Solutions Logo Animation
In this project I was tasked with creating logos for a variety of companies that specialized in different things. This included building their brand, logo, and finally animating their logo in a quick and captivating motion graphic to showcase their brand.
The first logo was for a security company called VTX (Vortex) Security Solutions.
Programs Used:
- Brand Development
- 2D Animation
- Logo Creation
I was tasked with creating their brand and logo, after researching other security companies I began designing their logo. I opted for a sans-serif font that kept a sophisticated look which still showcases that they’re serious about their company, but also features a recognizable logo. Naturally with a name like VTX (vortex) the logo itself is a blue spiral vortex, being the main draw of the logo.
Afterwards it was time to begin animating, I wanted to keep a clean and concise animation, as most security companies don’t have overly expressive animations since they want to retain their serious nature. I settled on a quick animation of the camera exiting their logo
(the vortex) and their name appearing out of it. I believe the animation will not only grab audience attention but also set their brand image as a company that takes your
security seriously.
